Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC
New York, NY June 2, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced today that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will be waived for 2021. With HelloFresh sponsoring the race, this special division will be designated the “OCR Futures Division Presented by HelloFresh” allowing youth athletes to participate in this division entirely free for the first time in obstacle racing history. The competition will be held on September 25, 2021 at Stratton Mountain Resort in Vermont.
“This dream is now a reality thanks to our new partnership with HelloFresh,” said Adventurey CEO and OCRWC Founder Adrian Bijanada. “Providing the future generations of our sport with the opportunity to compete at the OCRWC entirely for free meets three key criteria for us: it supports the future of our sport, it’s good for our athletes, and it’s good for the OCRWC.”
HelloFresh gives homecooks everything they need for a successful, rewarding and satisfying cooking experience by delivering delicious ingredients and easy-to-follow recipes right to your doorstep. With over 27 featured recipes each week, HelloFresh offers a variety of flexible meal options, including family-friendly, low-calorie, oven ready, veggie, and more. In addition, customers can enhance their at-home dining experience with a selection of chef-curated meal additions that range from premium proteins and snacks to decadent dessert, quick lunches, breakfasts and savory sides.
”HelloFresh is thrilled to partner with OCRWC to provide a first-ever opportunity for young athletes to get involved in this sport at no cost to them,” said Bill Weiss, VP, Brand & Creative at HelloFresh US. “HelloFresh’s mission is all about bringing families together over the dinner table so we are happy to support an event that’s also about bringing families together through sport and competition.”
Founded in 2013, the OCRWC and its parent company Adventurey have pioneered and established numerous practices to develop the sport of Obstacle Course Racing. The OCR Futures division takes its place alongside initiatives such as WADA standard drug testing, mandatory obstacle completion racing formats, and age group awards.
New athletes can register here to compete in the OCR Futures Division Presented by HelloFresh. Athletes already registered for the 2021 event will receive a refund of their entry fee in August. For more information, check out our FAQs page.
About Adventurey and the Obstacle Course Racing World Championships: Created by Adventurey, the OCR World Championships is the only independent global championship for the sport of Obstacle Course Racing. The 2021 OCR World Championships will be held September 23-26, 2021, at Stratton Mountain Resort, Vermont, USA.
About HelloFresh: HelloFresh SE is the world’s leading meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France and Denmark. In Q1 2021, HelloFresh delivered 239 million meals and reached close to 7.3 million active customers. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Sydney, Toronto, Auckland, Paris and Copenhagen.