Adventurey formally commits to donating at least 1% of its annual revenue to support nonprofit organizations focused on the environment.
Adventurey LLC, the producer of the Obstacle Course Racing (OCR) World Championships, is proud to announce it has partnered with 1% for the Planet and is formally committed to donating a minimum of 1% of all annual revenue to support nonprofit organizations focused on the environment.
“As producers of outdoor sporting events and outdoor enthusiasts ourselves, we feel strongly about making this commitment to our planet,” Adrian Bijanada, Adventurey founder and CEO, said. “Additionally, we’ve been working to eliminate waste at our events with more reusable obstacles and fewer single-use plastics. Over the coming months, we’ll be making more exciting announcements about partnering with organizations that can help us get closer to our ultimate goal of producing carbon-neutral events.”
While there are many ways to give back, members of 1% for the Planet contribute at least one percent of annual sales directly to any of the approved nonprofit environmental organizations in the network. Nonprofits are approved based on referrals, track record, and environmental focus. Thousands of nonprofits worldwide are currently approved.
“Currently, only 3% of total philanthropy goes to the environment, and only 5% of that comes from businesses,” Kate Williams, CEO of 1% for the Planet, said. “The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. We’re excited to welcome Adventurey and the OCR World Championships to our global movement of over 2,000 businesses.”
By contributing 1% of their annual sales, over 2,000 1% for the Planet members from 45 different countries have raised over $225 million to support environmental nonprofits around the globe.
Founded in 2013, Adventurey is a leading innovator in the endurance sporting event market. Adventurey produces and markets premier sporting events that offer unparalleled experiences for athletes and spectators. Adventurey’s award-winning races include the Obstacle Course Racing World Championships, North American Obstacle Course Racing Championships, United States Obstacle Course Racing Championships, 24-Hour Enduro Obstacle Course Racing World Championships, and the Empire State Marathon.
About 1% for the Planet
1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Through business and individual memberships, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. We advise on giving strategies, we certify donations and we amplify the impact of the network.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, members have given more than $225 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 2,000 business members, a new and expanding core with hundreds of individual members, and thousands of nonprofit partners in more than 60 countries. Look for our logo and visit www.onepercentfortheplanet.org to learn more.