Skip to content


2 min read

OCRWC Partners With StrongBars Nutrition for Pure Strength Race Director & CEO Challenge to Benefit Make-A-Wish®

Obstacle Course Racing World Championships Partners With StrongBars Nutrition for Pure Strength Race Director &CEO Challenge to Benefit Make-A-Wish®

With the highly anticipated 2017 Obstacle Course Racing World Championships (OCRWC) returning to Canada’s Blue Mountains this October, Race Directors and company executives from around the world will have a chance to compete in a challenge that will forever transform the lives of children with critical illnesses.

StrongBars Nutrition, a valued partner of the OCRWC, will sponsor the first-ever 7-kilometer Pure Strength Race Director & CEO Challenge on Sunday, October 15, with 100 percent of proceeds benefiting Make-A-Wish® Canada, the official charity partner of the 2017 event. The event will feature a $250 participation fee and is open to all Race Directors, company executives, and professionals and is expected to garner thousands of dollars in support of the mission of Make-A-Wish® to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

“I am honored and humbled to partner with the OCR World Championships and Make-A-Wish Canada in challenging all Race Directors and CEO’s to participate in this fun and exciting event,” said Phil Armstrong, CEO and founder of StrongBars Nutrition. “Family and community are the foundation of our corporate values and the Pure Strength brand and this is a great opportunity for the global OCR family to come together and support such an important cause.”

“Make-A-Wish truly embodies life-changing hope and joy, and we are thrilled to offer an event with our wonderful partners StrongBars Nutrition that will support its mission even further,” said OCRWC Sponsorship Director Sandra Sawyer. “The executives and Race Directors we work with are some of the most passionate and driven leaders in obstacle course racing and we are elated to have them come together during this memorable event for a very special cause. We hope to see many of them on the starting line this October.”

Participants can register HERE.

About Make-A-Wish Canada

Make-A-Wish Canada is a dynamic wish-granting organization that brings hope, strength and joy to children with life-threatening medical conditions. Along with the national office, eight (8) regional chapters grant magical wishes to children in need from coast to coast. Make-A-Wish Canada is an affiliate of Make-A-Wish® International. Make-A-Wish® is the largest wish-granting organization in the world, making dreams and wishes come true for more than 415,000 children since 1980. For more information, please visit

About the OCR World Championships

The Obstacle Course Racing World Championships is the first and only independent global championship event designed to celebrate athletes in the burgeoning sport of Obstacle Course Racing. Held October 13-15, 2017, in Canada’s Blue Mountains, the three-day event will be one of the most diverse and challenging competitive events in the sport and will draw athletes from over 40 nations.

About Design Shorty & Company

Design Shorty & Company are highly respected master brand builders proud to be in their third year working with the OCRWC. Specializing in corporate and event branding and known for their creative passion and client commitment, Design Shorty & Company boasts experts in every field of communication. Their crackerjack team of marketers, designers, videographers, writers and editors ensures that all aspects of the branding process, from generating stellar ideas and launching online marketing initiatives to securing sponsorships and executing projects on-site, run smoothly and successfully. For more information, visit:

Written By

The OCR World Championships is the first truly independent championship event designed to celebrate the athletes in the burgeoning sport of Obstacle Course Racing.

Need more info?
We’re here to help. Drop us a note and a team member will get back to you.
News Signup
Stay up to date with OCR news, rankings, insider info and more.
  • This field is for validation purposes and should be left unchanged.