The Obstacle Course Racing World Championships has announced that award-winning footwear company inov-8 is to become its Official Footwear Brand of the 2018 championships.
Founded in 2003, inov-8 is internationally renowned for designing footwear with the best grip for off-road running and CrossFit. The brand has been synonymous with the sport of obstacle course racing for the past decade, with their shoes worn by many of the elite.
This year – for the first time in the event’s history – the Obstacle Course Racing World Championships will be staged in the United Kingdom, the homeland of inov-8.
Sandra Sawyer, Partnership Director of Adventurey, said:
“The athletes who tackle our rigorous and unpredictable course at the 2018 Obstacle Course Racing World Championships in London this October must be fast, agile and adaptable. Having the right footwear is going to be critical.
“inov-8’s lightweight, flexible running shoes with revolutionary grip will give athletes the ultimate advantage on all surfaces and in all racing conditions. Our wet, slippery, muddy terrain may have finally met its match!”
Among the many obstacle course racing specific awards inov-8 has won are Best Obstacle Course Racing Footwear, with the United States based Mud Run Guide in 2014, 2015, 2016 and 2017 and the United Kingdom-based Mudstacle in 2014 and 2015.
Michael Price, inov-8 Product and Marketing Director, said:
“We are proud to be the official footwear brand of the 2018 Obstacle Course Racing World Championships here on home soil in the United Kingdom.
“Elite obstacle racers have been wearing our shoes for the past decade, trusting in the grip to lead them to success. Our X-TALON shoes have been first across the finish line at previous Obstacle Course Racing World Championships.
“Forged in the fells of the English Lake District, we know all about muddy United Kingdom conditions and how important footwear grip is when moving fast over obstacles. In 2018, we’re taking grip to a new level by launching G-SERIES, the world’s first-ever running and fitness shoes with graphene-enhanced rubber. These will give racers the world’s toughest grip.
“I can’t think of a better way to celebrate the launch than being centrally involved in one of the world’s toughest and biggest obstacle course racing events. Bring it on!”
As part of the new partnership between Obstacle Course Racing World Championships and inov-8, obstacle course racers are now eligible for 10% off all inov-8 footwear on www.inov-8.com – simply use code ‘8OCR10′
About the Obstacle Course Racing World Championships:
Created by Adventurey, LLC, the Obstacle Course Racing World Championships is the first and only independent championship event in Obstacle Course Racing and requires athletes to qualify for a limited number of spots through a network of qualifying events. Designed to celebrate the athletes within the sport, the 2017 competition drew over 4,000 athletes from over 67 nations to compete for cash prizes in individual Elite, Age Group, and Team competitions, making it one of the broadest and most diverse races in obstacle course racing history.
Founded in Northern England in 2003, inov-8 is one of the world’s leading footwear, apparel and equipment brands in both the off-road running and fitness sectors. Now operating in over 60 countries, inov-8 prides itself on designing high quality, innovative products that deliver the best grip and unrivaled performance. www.inov-8.com
About No Filter:
Innovative and no-nonsense, No Filter is the ultimate creative force for all things marketing and branding, helping clients express their values and core mission to the masses by creating unforgettable experiences. From project conceptualization to sponsorship acquisition to successful execution, we bring decades of professional marketing, design and digital experience to corporate and event branding. We’re honored to be partnering with the Obstacle Course Racing World Championship for the fourth straight year, because, like the incredible world of obstacle course racing, with No Filter, you have no limits. Be you!